JOE’s Song Of The Day #593: whenyoung – ‘The Collector’

whenyoung are a trio from Limerick and they're on the up.

whenyoung are Aoife Power (Vocals/ Bass), Niall Burns (Guitar), Andrew Flood (Drums). Their story started in Limerick where three underage teenagers met for the first time after sneaking into Costello’s Tavern: the only bar in town that floated their musical tastes. After bonding over cheap vodka and the sound of The Velvet Underground, they began playing music together and moved to Dublin to seek some big city excitement. Developing their sound, still with a DIY approach, the band moved to London and last year became whenyoung. Being from Limerick, the vocals of Aoife Power will inevitably draw comparisons with the sadly recently departed first lady of Limerick indie/rock, Dolores O'Riordan. That's not a bad thing. Aoife has a stunning voice and it's beautifully showcased on this track. 'The Collector' is the third track from the hotly tipped three-piece, and follows stunning tracks 'Actor' and 'Pretty Pure'. The accompanying video was shot on location in London and directed by frontwoman Aoife Power. Is there any end to her talents? https://youtu.be/WMfQ41pGiNE Clip via whenyoungbandVEVO Speaking about the video, she said, "The video for The Collector documents the simple, everyday movements that everyone experiences. We are all carrying out the same routine to show that we are all connected in the universal tasks of daily life but still individually searching for a sense of place and belonging. The gentle tones and the slow-paced everyday storyline was inspired by the films of Eric Rohmer." On stage, whenyoung perform a dizzying rock show where Aoife’s dreamy, heart-in-the-mouth vocals fizzle between swigs of Guinness and infectious guitar riffs. You can catch them live when they play the Grand Social on May 3. You can keep posted on their career via their Facebook page right here.