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PIC: Kanye West’s claim about the greatness of his new album takes self-importance to a new level (even for him)

Published 21:02 26 Jan 2016 GMT

Updated 21:09 26 Jan 2016 GMT

Conor Heneghan
PIC: Kanye West’s claim about the greatness of his new album takes self-importance to a new level (even for him)

Homemusic

Nobody does self-promotion quite like Kanye.

Kanye West has a new album coming out and if the man himself is to be believed, it’s going to be a game-changer and nothing like the world of music has ever heard before. Yesterday, Kanye tweeted details of the track listing on ‘Swish,’ what he called “the best album of all time”. https://twitter.com/kanyewest/status/691489910293991424 And this evening, he went one better, inventing a new term that will require anyone discussing the greatest albums of all-time to come up with a new sub-category. https://twitter.com/kanyewest/status/692083418083921921 Kanye’s personality might rub some people up the wrong way, but his music is usually great so if Swish lives up to his own giant expectations then we could be in for a treat.

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PIC: Kanye West's claim about the greatness of his new album takes self-importance to a new level (even for him)