BP attracts more criticism over US advertising gaff

BP's public relations people are playing a real blinder over in the US. Still trying to apologise for the Gulf of Mexico oil spill in 2010, BP are running an ad campaign, but one of the ads includes an embarrassing gaff.

The ad campaign is based on the idea "Look guys, we're helping!" and is trying to put forward to warm and fuzzy side of the multi-Billion oil company.

In a pretty ironic gaff, though, one of the ads accidentally features a group of anti-BP protestors. Not exactly what's called for when trying to show Americans how bloody fantastic your company is.

The group of protestors are aiming to remind resident of the Gulf coast just who screwed everything up in the first place. They're on screen in the advert for all of two seconds in a wide pan shot, bearing a striking resemblance to ants.

That aside, it does draw a fair amount of attention to the fact that the BP ads are entirely self-serving and tantamount to giving themselves a giant slap on the back for doing what they have to do anyway.

Seems like the head honchos over at BP are still finding it hard to climb out of the PR black hole they got themselves into almost 2 years ago now.