A minimum price for a bottle of wine in Ireland is expected to be announced today

Wine drinkers are set to feel the pinch.

A new minimum price for a bottle of wine in Ireland is set to be established as part of new alcohol legislation to be published today. According to the Irish Times, the minimum price of a bottle of wine is set to be set at €7.60 as part of measures to curb cheap drink products in this country. It is one of a number of measures set to be introduced as part of the Public Health (Alcohol) Bill that will be published by Minister for Health Leo Varadkar today. Elsewhere under the legislation, a number of restrictions will be placed on the advertising and marketing of alcohol products. Alcohol advertising, for example, will be banned near schools, playgrounds and public transport, on-pitch advertisements for alcohol products will be banned during games and a broadcasting watershed of 9pm will be introduced for alcohol-related advertisements. The Public Health (Alcohol) Bill will also require advertisements for alcohol products to include warnings about the harmful effects of consuming alcohol in general and during pregnancy. The bill will be notified to the EU for observations and will likely be the subject of opposition from the drinks industry and areas of the media reliant on the advertising of alcohol products. Because of cumulative delays, the measures will not be introduced during the lifetime of the current government.