Aer Lingus unveils brand new logo for the first time in 20 years as part of new rebrand
After 20 years, Aer Lingus has a brand new look.
Aer Lingus has unveiled a new brand identity, 20 years since its previous brand change.
Roll out is expected to be complete by 2021 and new uniforms will also be unveiled later in the year.
The airline announced the rebrand on Thursday, saying: "The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand. Guests will see four shamrocks on the new Aer Lingus aircraft livery.
"The first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final surprise on the wingtip is in prime position for capturing on social media."
The Aer Lingus logo font has changed to ‘diodrum’ and the main colour is teal.
— Aer Lingus (@AerLingus) January 17, 2019
The airline said that these new changes are being pursued in an effort to reflect the airline's ambition to be the leading carrier across the North Atlantic.
The refresh is part of the airline’s ambitious growth plan which will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircraft by 2023. Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe.
Speaking at APEX EXPO 2018 in Boston, Stephen Kavanagh, CEO of Aer Lingus, said that these new changes "will reflect the airline's modern outlook and ambition to be the leading value carrier across the North Atlantic" while adding that "the look and feel of the brand will change".
As part of a new in-flight experience, Aer Lingus' transatlantic economy passengers will now be offered a complimentary glass of wine or beer with their meal. The airline will also provide free social messaging with 20MB available via their on-board WiFi for Smart Fare transatlantic travellers.
The new look Aer Lingus brand will be introduced on Thursday across the app, website, guest check in and boarding gates. The brand refresh is being delivered in keeping with Aer Lingus’ value carrier model, as part of the company’s business as usual aircraft painting programme.
Last year also saw the airline introduce brand new uniforms for cabin crew and staff - these redesigned uniforms for frontline ground agents and cabin crew replaced the longest-running Aer Lingus uniforms, which had been in use since 1998.
Aer Lingus was also recently named among the best airlines in the world after ranking in 36th place by Skytrax, the international air transport rating organisation.
You can see the live stream of Aer Lingus' brand reveal in full below.
Clip via Aer Lingus