David Moyes won’t like this cheeky ad about Wayne Rooney outside Old Trafford

Fair play to the lads at Brand Rapport; this might be cheeky but they know a good marketing opportunity when they see one.

Companies like Paddy Power and Ryanair are past masters at using topical events in order to promote their brand and sports and entertainment agency Brand Rapport took a leaf out of their book with a cheeky bit of advertising on behalf of property website Zoopla in the last 24 hours.

Wayne Rooney might still be a Manchester United player but his desire to leave for Chelsea has been well-flagged over the summer months and Zoopla were on hand to offer him a helping hand with his search for accommodation if he does end up making the move to the Blues.

Great day making plenty of people laugh in Manchester for @zoopla #PR #Marketing pic.twitter.com/LUeVlpuFn1

— brandRapport (@brandRapport) August 15, 2013

They never would have tried this in Fergie’s day etc. etc.

Hat-tip: Twitter/Ben Smith BBC