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GTA 6 release date confirmed amid concerns over pricing

Published 15:05 10 Aug 2025 BST

Updated 16:56 10 Aug 2025 BST

Dan Seddon
GTA 6 release date confirmed amid concerns over pricing

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Unfortunately, Take-Two CEO Straus Zelnick isn't too keen on sharing that information, but in an interview with Variety, he does stipulate that the company's goal is to "deliver more value than what we charge".

“Our goal always is to deliver more value than what we charge, so we’ve had variable pricing at the company forever," says Zelnick. As you know, the approach of the industry is to launch at a premium price, sometimes with special editions, and over time, typically to reduce the price to enhance the overall size of the market. We do the very same thing."

While not confirmed, Zelnick's admission that GTA 6 will launch at a "premium price" almost certainly suggests that GTA 6 will be $80 at launch at the very least.

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