Guinness announce the release of a brand new non-alcoholic beer

Designated drivers are going to love this.

If you're trying to cut back on the booze this January, if you've been named as designated driver on a night out or even if you don't drink at all, Guinness have just announced some very good news. They're launching a brand new non-alcoholic lager this month. Open Gate Pure Brew is being sold as a new, full flavoured, non-alcoholic lager and a massive departure from boozeless, slight off-tasting beers of the past. This is going to be a game changer for people who want the night out without the hangover. “Whether you’re seeking alcohol or not, we think great-tasting beer is the goal," says lead brewer John Casey. "Many non-alcoholic beers are made by taking a conventional beer and boiling away the alcohol which can impact the taste. From the start, we were determined to brew a non-alcoholic beer with the same process we’ve perfected over the last 259 years. It has taken two years of experimentation, but we’ve come up with a way to fully brew beer using a special yeast strain that only produces a very limited amount of alcohol." Open Gate Pure Brew is available in 330ml bottles and will be initially rolled out to 250 pubs in Dublin from January 2018, with wider distribution nationally in Ireland from March. Mark Sandys, Global Head of Beer at Diageo said: “Consumers shouldn’t have to compromise on taste on occasions when choosing not to drink or to moderate their alcohol intake, so we are excited to be offering more choice with our latest innovation from the Open Gate Brewery. “With Pure Brew, our brewers have developed a great tasting, fully brewed and fully fermented non-alcoholic lager that stands shoulder-to-shoulder with our other great beers. We’re proud to offer beer-drinkers and publicans more choice and we cannot wait for consumers to taste it.”