
Share
14th August 2025
04:54pm BST
Ibiza Final Boss is on course to be ‘minted’ according to the producer of a new club track that samples his Geordie voice.
The tune made with Carnao Beats and released on Spotify samples Jack Kay’s patter over a bouncy techno beat.
The 26-year-old’s stock continues to rise after he went viral for his ‘Battle of Hastings’ bowl haircut, trimmed beard, and huge sunglasses while clutching a drink and dancing on the Iberian party island.
A TikTok clip trailing the music release turned the scene into Lego, with the raver throwing shapes under palm trees. The promo featured the Newcastle party animal saying, ‘I’m the Ibiza Final Boss, Jack Kay, get to know.’
One fan replied: ‘From nothing to cultural icon overnight.’
Another added: ‘This will get him on Love Island.’
Poking fun at the viral holidaymaker’s haircut, another viewer wrote: ‘Monastery of Sound!’
But one TikTok user cautioned: ‘You may laugh now…the bloke is gonna be laughing all the way to the bank very soon.’
Carnao Beats, a dance music artist from London who produced the track named ‘Ibiza Final Boss’, replied: ‘He will be minted.’
Jack, whose ‘Final Boss’ moniker comes from the world of gaming, has been living the high life since the clip of him dancing in Ibiza went viral.
He has launched an account on the platform and on Instagram, where he already has 156,000 followers.
The reveller’s social presence could bring in brand partnerships, and has signed with the top talent agent Dave Read, who managed Love Island stars such as Joey Essex.
Greggs has shared a meme of Jack as a gingerbread man and Currys has posted an image of the cultural figure as a Henry hoover.
Brand and culture expert Nick Ede told the Daily Mail: ‘It’s amazing how he has captured the zeitgeist – he’s the most popular thing since the Jet2 holiday adverts, and he can maximise on this for quite a while. ‘He’ll do nightclub appearances in the UK and that’s really lucrative. You can do four or five of them a night. ‘That’s going to be regular and they pay five to ten grand per appearance. Do four of them a night on a Friday and a Saturday and you can make a lot money.
‘That’s how people on TOWIE made their money. It wasn’t through the show: it was through their nightclub appearances.’
‘It’s an easy costume and everyone will love it. If he trademarks his look and looks into merchandise, he could make a lot of money that way.
‘He’s so instantly recognisable – that look is going to carry the fun on. If he changes his look that fun goes. But that’s his look – and he embraces it.
‘It might be low six figures, but easily £250,000 a year. With Dave Read, he will do extremely well.’
Explore more on these topics: