It's Herr Tayto now.
Ray Coyle, founder of the Meath-based Largo Foods, has agreed to sell his last shares in the company that owns Tayto, Hunky Dory, Perri and King crisps.
The company that's about to take responsibility for one of Ireland's most famous brands is called Intersnack, and is based in Germany, which reminds us a little bit of the episode of the Simpsons where Mr. Burns sells the power plant.
Here he is, flying to Germany to seal the deal:
Irish customers need not fear any dire consequences as a result of this sale for the time being. Mr. Coyle will remain as chairman of Largo Foods until 2017 at least.
But for the sake of needless outrage - what's next?! Barry's Tea!?
