Jeremy Clarkson bans customer’s birthday cake from his pub

The Who Wants to Be a Millionaire? presenter had previously banned ketchup from the establishment.

The 65-year-old former Top Gear presenter launched the revamped pub in Cotswolds last year near his 1,000-acre, famous, Diddly Squat Farm.

Clarkson holds a passionate '100% British' campaign for the pub, meaning everything he sells uses ingredients within a 16-mile radius of the venue.

Now, such guidelines have extended the local produce rule to customers bringing in their own birthday cakes, which must also be obtained under the same rigid rules.

The Sun reported that one customer emailed the establishment ask if they could bring in a cake to celebrate their birthday, to which they were told: “As part of our commitment to back British farming, we kindly ask that only 100% British food products are brought into the pub, this sadly includes birthday cakes.”

Consistent I guess...

In his Times column, the Who Wants to Be a Millionaire? host wrote about the struggle of sticking by his rules, using black pepper as an example, admitting that it costs ten times more to buy in the UK than abroad.

“Now, a business-minded person would look at these costs and realise that with British-only rules in place, a hotdog was going be priced at about £45.

“But I’m not a business-minded person. So I just filled my heart with hope, asked an AI program to work out what the average price of lunch in a Cotswolds pub is and just charged that.

“It’s possible that for every customer who comes through the door I’d lose about £10," he explained.

He has previously faced backlash over ketchup not being stocked at his pub due to the fact he couldn’t find a fully UK-sourced one, but was added a short-time later after discovering one from the UK firm Condimaniac.

On the upside, Clarkson has said he believes his dedicated following of customers appreciate his pub for only serving food that has been reared or harvested on his nearby farm.