KFC apologises for ad showing young boys staring at woman's breasts
"Our intention was not to stereotype women and young boys in a negative light."
KFC has apologised for an advertisement in Australia that shows two boys ogling a woman’s breasts.
In the 15-second ad for the Zinger Popcorn Box, a young woman checks her reflection in the window of a car.
She first looks at the back of her shorts before she adjusts herself in a low-cut top, at which point the window rolls down to show two young boys staring open-mouthed while their mother looks on unimpressed.
Clip via KFC Australia
The KFC ad has garnered over 54,000 views on its YouTube channel in three weeks and has also been running on television.
In a short statement issued to Associated Press on Tuesday, KFC said: “We apologise if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light.”
Collective Shout, a grassroots movement which fights against the objectification of women, has condemned the ad.
“This is normalising this idea that ogling a woman and disrespecting her to her face is just a natural outcome if given the opportunity,” Collective Shout campaign manager, Melinda Liszewski told 3AW's Tom Elliot.
“The ad agency have created a scenario where they’re objectifying the woman and they’re trying to dress it up as an accident with this narrative.
“It’s a stereotype which is being imposed on boys by adults," she said.