It’s a landmark day for the giant toy company.
Lego is a staple of many a childhood in Ireland, so today is big day for the toy company, as it has just launched its first ever disabled lego figure.
Image via Daniel Karmann
The move is a part of the company’s new mantra to create more inclusive toys in the area of disabilities, and has proved an extremely positive decision after an online campaign called #ToysLikeMe attracted more than 20,000 signatures.
New Lego set features wheelchair user! Thanks to #toylikeme for the early report, & their push toward representation pic.twitter.com/4Kc6SLei8u
— AMI Insights (@AMIInsights) January 27, 2016
The new collection will be available in June.
2015 was a fantastic year for the legendary business, primarily down to the huge success of The Lego Movie.
CNN Money has reported that Lego soared by 18% in the first half of last year, having fallen considerably in 2014.
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