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25th June 2023
03:04pm BST

Media Minister Catherine Martin this weekend announced an independent review into the State broadcaster's financial dealings. (Credit: Rolling News)[/caption]
"Because RTÉ is dual funded, RTÉ's commercial activities are restricted by statute and Ministerial decision. RTÉ is permitted approximately half the commercial airtime (on both radio and TV) of independent/commercial broadcasters.
"The Broadcasting Act, which is the statutory basis that underpins all of RTÉ’s activities, obliges RTÉ to maximise the commercial opportunities that arise in pursuit of its public service activities. RTÉ is assessed each year by the media regulator (until recently the BAI, now Comisiún Na Meán) to ensure it is maximising its commercial revenues.
"Over 90% of RTÉ’s annual advertising/sponsorship revenues are through negotiated commercial contracts with a number of media buying agencies each year. "Those media agencies buy airtime/advertising space from media organisations, including RTÉ, on behalf of their clients and are paid a commission. RTÉ offers all media buying agencies an industry-standard 15% commission. "In addition, through contractual negotiation, RTÉ (and other media organisations) agree a volume discount. The volume discount is determined by the volume of spend a given media agency makes with a media organisation each year. Like in many industries, if volumes or orders are larger then greater discounts typically apply. "Given this is a competitive marketplace, volume discounts between media buying agencies and media organisations are commercially sensitive and not disclosed."This statement by the State broadcaster comes fresh off the back of the government announcing that an independent review of the organisation would be undertaken at the earliest available opportunity. Related links.
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