RTÉ plan to show ads during the water breaks at the World Cup this summer 6 years ago

RTÉ plan to show ads during the water breaks at the World Cup this summer

Our national broadcaster will use the time allotted for water breaks this summer to show us a few more ads

This summer FIFA have introduced the idea of "cooling breaks" for players to get some water and get away from the heat of the Brazilian summer for up to three minutes, and there will be one in each half, on the half hour ark and a the 75th minute mark.

That's all well and good and clearly a step taken with the welfare of players in mind, but it also lends itself to allowing broadcasters to get an advertisement in, and the folks at RTÉ plan to jump on that bandwagon, according to The Sunday Times.

During the breaks, the national broadcaster will show one, possibly two ads that are 30 seconds long, depending on how long play is stopped for, of course. Dermot Rigley, cross-media manager for RTÉ stated that they would be premium slots, but has not announced how much they'll be making for these advertisements, adding that they haven't approached the market yet with the opportunity.

This will be the first time advertisements will be shown during the game, as FIFA had mandated that they would be restricted to half-time, as well as before and after matches.

Hat-tip to The Sunday Times