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22nd Nov 2016

The most popular supermarkets in Ireland have been revealed

Alan Loughnane

It is very tight at the top…

The latest supermarket share figures have revealed that Dunnes Stores has overtaken SuperValu and is now Ireland’s largest grocery retailer.

The study conducted over 12 weeks ending November 6 by Kantar Worldpanel, a global expert in shoppers’ behaviour who regularly conduct studies of this kind in Ireland.

Dunnes commanded 22.6% of the grocery market share during that period, which is good enough to leave them on top of the pile ahead of SuperValu (22.4%) and Tesco (21.4%).

Dunnes’ market share has increased from 22% at the same period last year.


David Berry, director at Kantar Worldpanel, explains: “Dunnes’ strong performance is largely down to its continued success in encouraging larger shopping trips via its “Shop & Save” promotional campaign.

“Growth across a wide range of categories has contributed to the retailer’s overall sales increase of 6.7% year on year, with toiletries, alcohol, frozen food and confectionery performing particularly well,” he added.

Lidl’s share of the market has increased slightly to 11.4%, with a sales growth of 5.3%. While Aldi continues to grow year on year raising its market share to 11.3%.

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