WATCH: This American political ad has the greatest twist ending this side of a Shyamalan movie
Christmas dinner is going to be very awkward.
Conservative congressman Paul Gosar is not working for you, if you happen to be based in Arizona.
So goes the argument of a new political ad from Gosar's rival Dr David Brill.
This kind of tactic is nothing new, especially in American politics.
Point-scoring off your opponent is the basis for any kind of electoral campaign, as the current President of the United States can attest to.
That's why this particular ad doesn't seem all that remarkable to begin with.
We have a bunch of dissatisfied constituents voicing their distaste for Goser, with their first names accompanied by various professions like 'lawyer', 'rural physician' and 'private investigator'.
Six people in total are shown in the minute-long video, all expressing a serious level of distrust in Gosar's intentions, ability and ethics when it comes to representing his community.
And then comes the big twist...
Clip via Brill for Congress
So that's why they didn't show their surnames. Clever.
Yep, it turns out that all of the people in the video are directly related to the man in question, as Paul Gosar is their brother.
What's the problem? The Phoenix New Times note that the family have disowned the congressman due to his penchant for conspiracy theories and negative attitude towards immigrants.
The 57-year-old, who has been in office for over seven years, is also one of Donald Trump's most loyal supporters.
It appears that breaking point has been well and truly reached for his siblings, and though they say that they didn't make the video for publicity, it's definitely going to get more eyes than usual ads of its kind.