Move over Cristiano Ronaldo, Nike have a new brand ambassador on their hands.
It’s easy enough to explain away cuts and bruises one might pick up during a competitive football match; it’s less easy to explain how one of those cuts eerily resembles one of the most recognisable brand logos in the world.
Stephen Sunderland from Donaghmede in Dublin was playing centre-half for AUL side Carndonagh on Sunday and when he attacked a ball in the air, he felt his knee collide with the boot of an opposition attacker, resulting in the nasty-looking laceration on his right leg you can see below.
@JOEdotie picked up a little knock at football resemble anything?? #Nikeswoosh it’s a sign #JUSTDOIT pic.twitter.com/fsHil6XOwF
— Stephen Sunderland (@5_stephen) November 21, 2014
Not only does it look pretty painful, it also bears more than a passing resemblance to the famous Nike ‘swoosh’ logo and even though the resemblance was less clear after the wound was cleaned up, you can still see it through the outline of the stitches.
If anyone from Nike is reading, surely Stephen deserves a supply of free gear to compensate him for his painful demonstration of loyalty to the brand.
Do it Nike; just do it.
Hat-tip to Stephen Sunderland and Brendan Keane for sending this one our way
