Pic: The New England Patriots Twitter account was guilty of a pretty massive f**k-up last night 8 years ago

Pic: The New England Patriots Twitter account was guilty of a pretty massive f**k-up last night

That’s not the way they wanted to celebrate reaching one million followers.

The history of Twitter is littered with examples of sports teams who have committed pretty high-profile social media mistakes and the New England Patriots joined the list of infamy last night.

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Tom Brady’s New England Patriots celebrated reaching one million followers last night and marked the occasion by asking fans to RT the tweet below, which would then create a digital version of the Pats jersey with the user’s Twitter handle appearing above the number one on the back of the jersey on the Patriots’ Twitter feed.

Unfortunately for the Pats, whoever was operating the account took their eye off the ball and retweeted the below tweet from the franchise’s official account to their one million plus followers. You’ll spot what’s wrong pretty quickly.

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The Pats subsequently apologised for the rather embarrassing error but not before screengrabs of the offending tweet had hit the internet; let’s just say they’ll be a lot more careful if they try out a similar exercise in future.

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This was the scene in the Patriots' social media department last night...

Hat-tip: Buzzfeed

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