The man who invented Tinder has revealed how you create the perfect profile

From a guy who knows what he is talking about.

The CEO of Tinder Sean Rad has offered some top tips to the Tinderatti to help boast your right swipes and success after a swipe right.

Profile photo

"You should definitely put your best foot forward on Tinder. Your first photo is what people are going to see before they even click on your profile. Choose a picture that represents you best - whether that's you in a suit, or jeans and a T-shirt. It's pretty well-known that smiling in photos helps you to be perceived as more friendly too"

Bad Profile Photo

"I've talked to a lot of people about Tinder etiquette and the general consensus is that shirtless  selfies are a huge 'NO.' You're on Tinder to meet new people - the last thing you want those people to think is that you're too self-absorbed or narcissistic to hold a real conversation."

The Other Photos

Be yourself "Be yourself! Your pictures should give others a sense of your personality, hobbies and interests. If you like to go rock climbing or hiking, show it. If you're kind of a goofball, show it." Group photos "Group photos are great because they show that you're social and have a solid group of friends. At the same time, you don't want all photos to be in groups because they may have a hard time finding you. This isn't Where's Wally. Photos with sunglasses on fall under this category, too." Instagram "There's also a bit of a workaround on the photo limit - link your Instagram account to your Tinder profile. It's a great way to give your potential matches a deeper look into your personality, interests and filtering skills."

? @djhannahb @krystal_iammakeup ✌️

A photo posted by michkeegan (@michkeegan) on May 11, 2015 at 12:18pm PDT

Photo tips

• Topless / workout: "No, no, no."

• Holding cute animals / babies: "Cute animals for the win."

• With a celebrity: "Play it cool -  show that you could really be friends with this person. A photo of you freaking out around someone famous isn't a good look (unless it's absolutely hilarious)."

• Selfies: "No more than one selfie on your profile - if any."

• Playing sport/music: "Absolutely."

• Obscure "action" shots: "Definitely. These types of photos are an easy way for a person to learn more about you and start a relevant conversation. Plus, it shows your adventurous side."

• Landmarks, especially foreign landmarks (e.g. pyramids):  "For sure - this is another great conversation starter. You can learn a lot about someone by striking up a conversation about travel."

Profile Text

Don't skip it "Never skip the bio section - girls are 99 per cent less likely to swipe right on you if you aren't willing to share some basic info about yourself." Short and sweet "Keep it short and sweet. Include a hobby or two, a quote from one of your favourite TV characters, what types of people you'd like to meet, or a fun fact. It's not a bad idea to show how strong your emoji game is, either. While an obscure reference may puzzle some, it could also help find you the perfect match." Be nice "If someone's reaction is to slap you without even having met you yet (based on your bio), you're doing it wrong. If they don't learn anything about you from your bio, you're also doing it wrong." Don't get carried away "Tinder is fun - no one starts swiping looking for a novel. We have a 500-character limit for a reason."

Once you get a swipe, how to keep them interested

Be inventive "If your first message just says 'hi', you're far less likely to get a response." Get them talking "Say something that shows you took the time to read their bio and look at their profile photos. There is no one-size-fits-all perfect opening message - everyone is different." Relax "At the end of the day, it's really simple: be friendly and respectful. Make them laugh and genuinely take an interest in learning more about them - that's why you swiped right in the first place."

Final word

"Putting in a little extra effort in your profile goes a long way. Be authentic - the best profiles give insight into your personality and are good conversation starters." Hat-tip to British GQ