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20th February 2015
06:29pm GMT

The #entrepreneur 's challenge, to remain resolute in the face of relentless negativity http://t.co/BGnSj2qU7W pic.twitter.com/n3RG4ZJOOf
— Never About Money (@FrankMcCarthyIR) February 19, 2015
JOE: What is the single best piece of business advice that you have received from another entrepreneur?
Frank McCarty: The most magic message of all comes from the book The Four Agreements by Don Miguel Ruiz:
Always keep you word,
Always do your very best,
Don't take anything personal.
AND the big one…
Never assume anything.
JOE: What is your favourite story from your life as an entrepreneur? Are there any particular moments that make you laugh whenever you think about them?
Frank McCarty: In the book I talk about a task I took on years ago, which was selling redundant stock. The senior managers who were in charge of the stock were a little peeved I was given the job over their heads as they had failed.
On the first day of meeting, one of them quipped, "why don’t you sell them to Petticoat Lane as that is all their are fit for"? Clearly, he had given up.
I thought to myself, little does he know that's exactly where I will go, and I did with great success!
JOE: Why did you decide to write a book aimed towards helping entrepreneurs?
Frank McCarty: I wrote this book for university students, those made redundant, those who desire a new direction and for those who want to take control of their own lives.
I wrote this book to tell them that being an entrepreneur is a state of mind. You do not have to start a business, you do not have to open a company; being an entrepreneur is more than that. I believe this book will help you think for yourself and achieve your independence.
JOE: Have you any plans to do more writing in the future?
Frank McCarty: Yes I want to write about Toxic Parents. It's a very serious issue and a big problem that I'd like to look into more.
It’s Never About The Money is on sale in AVOCA shops and all good book stores across Ireland.
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