Ladled with puns and flavoured with good humour, an ESB customer and the ESB Twitter account had the bisto craic during an entertaining exchange about gravy yesterday.
You may have come across it on the site over the weekend, but it’s only a couple of days since we highlighted a brilliant and pun-laden conversation between a Sainbury’s customer and the Sainsbury’s Twitter account late last week, a shining example of the value that some humorous social media interaction can have for a brand in this day and age.
ESB followed in Sainsbury’s footsteps yesterday after an ESB customer, Keith Aspell, sent a good natured complaint their way about having to eat roast potatoes without gravy after the power cut out in his house on Monday night.
@ESBNetworks My power cut out last night and I ended up having to eat roast potatoes without gravy! I demand gravy related compensation!
— Keith Aspell ® (@keithaspell) January 14, 2014
Thus ensued a pun-filled and highly entertaining exchange between Keith and the person in charge of operating the ESB Twitter account and while it wasn’t as lengthy as the Sainsbury’s example, there was still very definite signs of electricity between them and besides, the scope for puns about gravy isn’t as wide as it is with fish, the topic of conversation in the Sainsbury’s example a few days ago.
@ESBNetworks thank you! pic.twitter.com/PLRYYvOPMu
— Keith Aspell ® (@keithaspell) January 14, 2014
Hopefully these types of conversations are a taste of what’s to come between brands and their twitter followers in the future, with more and more companies happy to hop on board the gravy train and enjoy the rich taste of good PR that comes with it.
