Alexis Sanchez, Arturo Vidal and company will surely be ready to run through walls after this. Stirring stuff.
With less than two weeks to go (Get in!) until the start of the tournament, advertisements based specifically on the World Cup are ten-a-penny at the moment, but there’s no way any of them will top an ad for Chilean bank Banco de Chile, certainly in terms of inspiration at least.
In an effort to stir the emotions of a nation in the build up to the tournament, Banco de Chile called on survivors of the Chilean mining accident in the Atacama desert in 2010, when 33 men emerged after 69 days trapped underground in a story that attracted worldwide coverage at the time and evoked both sympathy and admiration for the workers who endured and survived the experience.
Nearly four years on, they returned to the scene of the accident for an ad entitled “Nothing is impossible for a Chilean,” with one of the survivors, Mario Sepulveda, giving an inspirational speech encouraging the national side to battle against the odds as he and his colleagues did, with a moving soundtrack and some clips of Chile in action in the background adding to the rather epic nature of it all.
Unless you’re fluent in the lingo, you won’t understand what Mario is saying but you don’t really need to, the footage is inspirational enough as it is, especially when you learn that the idea behind the miners collecting sand into jars is that they will be sent to the Chilean players to pour the sand wherever they play.
We’re not even from Chile and the ad was enough to make the hairs stand on the back of our necks, so we can only imagine the effect that it will have on the Chilean fans and even the players themselves.
Class.
Video via YouTube/bancodechile
