"The beauty of being an entrepreneur is you don't need to be an expert in what you want to do"
"You don't win friends with salad," apparently. Try telling that to Brian Lee.
The Co-Founder of Freshly Chopped, Brian Lee, is our guest this week on The Architects of Business, in partnership with EY Entrepreneur Of The Year™, and he has told host Tadhg Enright about his plans to expand the business outside of Ireland.
Explaining how, back in 2012, nobody in Ireland saw salads as anything other than an accompaniment to a main meal, Brian explains how he and his business partner Andy Chen managed to move the goalposts.
From a position where they had only one store in Baggot Street in May of 2012, Chopped now has more than 50 outlets across Ireland and Brian - an EY Entrepreneur Of The Year™ Finalist in 2016 - has his eyes firmly fixed on markets in other territories.
"My goal is always to go as big as possible and never to settle," the 32-year-old from Kilbarrack in Dublin said.
Brian insists that he knew nothing about the food industry before opening Chopped, and that you don't need to be an expert in your field to start a business.
Listen here from 15.03
You can watch the full episode here...
Main image: Facebook/Chopped