Itsa co-founder Peaches Kemp is proof that if you're determined to start a business, you can always find a way.
Peaches Kemp, the Co-Founder of food giants itsa along with her sister Domini, has revealed how they managed to start their massive food business despite being unable to secure either private funding or a bank loan.
Speaking to host Tadhg Enright on The Architects of Business, JOE's new show in partnership with
EY Entrepreneur Of The Year™, Peaches reveals how Domini used the proceeds from the sale of her house to realise their dream of bringing itsa to life.
“I think we just learned on the job, it was literally ‘fly by the seat of your pants’. We had no funding, we couldn’t get a bank loan, and I think it was one of those things (where) we just had a vision and were determined to do it. Our mum was a fantastic support, saying ‘believe in yourselves, go out and do it. What’s the worst that can happen? If you fail you fail, you pick yourselves back up and move on’.
“And I think that’s really important. It’s better to try and to fail than not try at all. So for us it was really about going out there and going for it.
“We really believed in what we were going to do and we were thinking, ‘if bagels don’t work, we can always do really nice bread!’" adds Peaches, a Finalist in the
2011 EY Entrepreneur Of The Year™ programme.
“Have that back-up plan, have something else that you can do, see how you can shift the direction if it’s not working. For us it was really about going forward and doing it.”
Listen to the full show here...
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