"Clearly set out your own purpose and the purpose of the business."
The Covid-19 crisis has left many business in Ireland facing challenging times. Financial cuts and lay-offs have become a regular topic of conversation and many business are unsure of their future in the current market.
For business owners, it can be difficult to separate the difficult financial times from their own personal self-esteem.
Speaking on JOE's business show, All In, which is backed by AIB, Pádraig Ó Céidigh, owner of Aer Arann Express and Aer Lingus Regional, tells us how we can survive a crisis in business and the importance of maintaining your self-worth while doing so.
You can hear what Pádraig had to say at 31:05 in the episode below:
All In, backed by AIB, is available everywhere you get your podcasts and on YouTube.
