Number one remains unchanged for the 16th year in a row.
To save you time having to guess, the top spot once again belongs to Coca-Cola, the 16th year in a row it has topped the Checkout Top 100 Brands list.
Produced by Checkout Magazine, the leading magazine for the grocery retail sector in Ireland, in association with renowned information, data and measurement firm Nielsen, the list tops the top 100 selling brands in Ireland through mainstream grocery outlets.
Cadbury Dairy Milk was second to Coca-Cola in 2020, with the iconic Tayto brand making the move from sixth up to third from last year’s list and Lucozade making the jump from fifth to fourth.
The top five is completed by Brennans, with Avonmore, 7UP, Jacob’s, Extra and Red Bull making up the top 10 (see below).
Checkout Top 10 Brands 2020
- Coca-Cola
- Cadbury Dairy Milk
- Tayto
- Lucozade
- Brennans
- Avonmore
- 7UP
- Jacobs
- Extra
- Red Bull
Other significant movers and shakers in the 2020 list were Fitzgeralds Family Bakery (90 to 76), energy drink Monster (25 to 11), Carroll’s of Tullamore (48 to 37), Brady Family (36 to 28) and Glenisk (24 to 15).
There were seven new entries in the top 100 in total: Nestlé Aero, Knorr Stock & Gravy Mixes, Zip, Heinz Tomato Ketchup, Kenco Instant Coffee, Birds Eye (Fish) and mixer range Schweppes.
The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest-selling brands in the marketplace.
Nielsen measures the sales performance of over 5,000 brands from over 200 product classes to compile the report. For the purposes of the listings, a ‘brand’ is defined as every product falling under a brand banner within a specific product class. No Private Label products are included.
Commenting on this year’s list, Maev Martin, editor of Checkout, said: “The professionalism and kindness of retailers and their teams since the onset of the Covid-19 pandemic is something that is now embedded in the collective psyche of shoppers and is likely to stay with us for many years to come.
“It is no surprise, then, that those Irish brands that left no stone unturned to ensure that they were always on our shelves during the current pandemic have excelled in Checkout’s Top 100 Brands 2020, in association with Nielsen. Irish shoppers have responded to the supreme effort put in by the nation’s retailers and FMCG brands over the past six months by remaining loyal and continuing to buy Irish.”
