Desperados is inviting fans to EAT, SLEEP, RAID, REPEAT!
Leading the charge as Ireland’s authority on all things party, Desperados, the original tequila flavoured beer, launches ‘RAID’ an interactive, online game for Irish party people.
Every day fans are challenged to make ‘party related’ decisions on raid.desperadosbeer.com to win anything from festival tickets to DJ Decks.
Fans can compete against like-minded ‘Raiders’ all over the country using their smartphones, laptops or tablets. Using slick custom-built gaming technology that is updated in real time with new prizes, Desperados Raid is designed to inspire party people to grab hold of their party instinct and take it to the next level!
Research* shows us that 73% of Ireland’s 18-24 year olds devote more time to online activity than anything else on a given week, with 67% admitting they couldn’t live without their smartphone. When asked what they want from a brand, a massive 55% want to be entertained whilst 21% wanted to be made laugh and 21% to be educated.
RAID is live NOW and runs until the end of the year. Fans can log on to
Facebook and
Twitter to find out when a RAID will happen and see what is up for grabs each day.
www.raid.desperadosbeer.com
To celebrate RAID, our pals at Desperados have given us a €50 voucher for
Beards & Barnets to give away, so your hair and beautifully groomed beard are in smashing condition when it comes to picking up a cold one! To win, just answer the simple question below. Good luck!
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