There’s a clear No.1 as Irish people name their favourite Celebrations

JOE

Let’s see if the nation’s No.1 is the same as your No.1.

Mars Ireland has released the results of a poll on the question we all want answered, this holiday season – what is the most popular Celebrations chocolate?

To mark 40 years of operations in Ireland, the company asked a research company to conduct a survey among Irish adults. Asked for their Celebrations chocolate of choice, this was the Top 5:

Maltesers (26%)
Bounty (15%)
Snickers (13.7%)
Galaxy Caramel (12.1%)
Galaxy (11.7%)

Tough luck to Mars and Milky Way there.

Funnily enough, when the same adults were asked for their least favourite chocolate from the box, Bounty (30%) was a runaway winner/loser.

The fact that the mini Bounty bars rank so highly in Ireland means we are unlikely to go down the drastic route that saw Mars UK remove the bar from Celebrations on sale there. Research, in 2022, across the United Kingdom showed that 39% of consumers never go near the coconut-flavoured treats.

The trial was a UK exclusive, in Tesco stores. In a statement issued to JOE, last Christmas, Mars confirmed that the trial is “a UK-only campaign, with no plans to bring it to Ireland at present”. Mars Wrigley said its own research of 2,000 UK residents aged between 18 and 65 suggested that 18% would feel irritated to find only Bounty bars were left in the tub.

Good morning to everyone except the person who decided to remove Bounty’s from a tub of Celebrations.

— Our Rach (@ourrachblogs) November 3, 2022

Sure, everyone’s problem was Bounty and not the meaningless of Mars, of which there will be more now.

I will not stand for people cancelling Bounty off the shelf’s, or God forbid the rare dark chocolate Bounty that when refrigerated is perfection. https://t.co/kD4zp1Bf0P

— David Challen (@David_Challen) November 3, 2022