Donegal nightclub's new 'Bomb in a Bag' drink proves big hit at Donegal rally
It was all go in Donegal this weekend.
For those of you who decided to remain blissfully unaware, the Donegal International Rally was on this weekend.
Fondly referred to as 'The Rally', it is one of Ireland's oldest annual rally competitions and is a top event in the Irish rallying calendar.
The weekend brings in huge crowds from all corners of the country, a big boon for local bars and nightclubs in Letterkenny, who revel in the opportunity to reel in crowds of punters.
One such nightclub is Warehouse Bar + Kitchen in Letterkenny, who garnered attention for their latest drinks special, 'a Bomb in a Bag'.
The controversial special was first announced on the club's Facebook page on Friday, where it was revealed that it was created solely for the weekend of the rally.
The drink's name divided opinion over the weekend, with some expressing their distaste on social media.
sorry, what? pic.twitter.com/G1xSVkg7m8
— Patrick (@PrayForPatrick) June 15, 2018
However, The Warehouse's General Manager told JOE that the aim of the drink is purely functional.
"The Warehouse has built its name and reputation on doing things differently," Damien O'Donnell, General Manager at The Warehouse Bar told us.
"The 'Bomb in the Bag' came about as I was thinking about the upcoming Donegal Rally and the thousands of visitors that arrive from all over the country. There’s an amazing festival feel to Letterkenny and most enjoy hopping from bar to bar throughout the day."
"With the fantastic weather we have had lately, I wanted customers to have a cold refreshing drink that they could have on the street without needing a plastic cup, so I looked at the big sellers last year and came up with a Jägerbomb in a bag."
And it seems that the people of Donegal massively appreciated the club's effort.
"On the Saturday alone we had sold over 350 bags which has being amazing, we really didn’t think it would take off like it did," O'Donnell said.