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09th Oct 2014

Ever think you’d see Luis Suárez, Neymar and lovely ladies warm up in skinny jeans? Watch this… (NSFW)

Replay Denim are the official supplier of Barcelona's very smart and very casual travel apparel...

JOE

Replay Denim are the official supplier of Barcelona’s very smart and, it must be said, very casual travel apparel.

This video to promote the partnership and announce a new pair of Hyperflex jeans – which are skintight (they’re basically made of elastane) yet allow for full and free movement – has very cleverly incorporated some warm up exercises to show just how comfortable skinny jeans can be. Just ask Suárez, Piqué, Iniesta or Neymar.

See how freely they move? It’s like they’re wearing nothing at all… nothing at all… nothing at all…

Flanders

I’ve been trying to tell people that here in Ireland for ages lads. Add some lovely ladies fighting over a pair of jeans for a little touch of gratuitous brand sexualisation – and to further illustrate the stretchiness of the Hyperflex denim – and hey presto, you’ve got yourself an online video smash hit Replay Denim.

Bravo.

What’s that? Bravo? Claudio?… No, not Claudio. He’s not in the video. I meant Bravo, as in well done, good job, fair play… like they say in theatre… you know? Bravo!

Ah look, just forget it and watch the video…

Video via FC Barcelona.