Adverts on Netflix have just moved one step closer 4 weeks ago

Adverts on Netflix have just moved one step closer

Netflix has turned to a major tech giant for help in implementing ads on its service.

Earlier this year, Netflix announced plans to introduce a lower-cost subscription, in exchange for adverts playing before or during the movie or show you've selected to watch.

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Now, it appears those plans are one step closer to reality as the streamer has named Microsoft as its partner to help power its first ad-supported subscription offering.

A statement on Microsoft's website says that the long-term goal for Netflix is "more choice" for its customers. Netflix's Chief Operating Officer Greg Peters has just confirmed the move, saying:

“In April we announced that we will introduce a new lower-priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans.

"Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.

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“It’s very early days and we have much to work through. But our long-term goal is clear: more choice for consumers and a premium, better-than-linear TV brand experience for advertisers.

"We’re excited to work with Microsoft as we bring this new service to life.”

Plans for Netflix's new ad-supported streaming tier come following the streaming service's tough start to 2022.

Recently, the service announced it had lost 200,000 subscribers in the first three months of the year.

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