Netflix has turned to a major tech giant for help in implementing ads on its service.
Earlier this year, Netflix announced plans to introduce a lower-cost subscription, in exchange for adverts playing before or during the movie or show you’ve selected to watch.
Now, it appears those plans are one step closer to reality as the streamer has named Microsoft as its partner to help power its first ad-supported subscription offering.
A statement on Microsoft’s website says that the long-term goal for Netflix is “more choice” for its customers. Netflix’s Chief Operating Officer Greg Peters has just confirmed the move, saying:
“In April we announced that we will introduce a new lower-priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans.
“Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.
“It’s very early days and we have much to work through. But our long-term goal is clear: more choice for consumers and a premium, better-than-linear TV brand experience for advertisers.
“We’re excited to work with Microsoft as we bring this new service to life.”
Plans for Netflix’s new ad-supported streaming tier come following the streaming service’s tough start to 2022.
Recently, the service announced it had lost 200,000 subscribers in the first three months of the year.