The contestants for The Apprentice have been announced, along with some cringeworthy quotes

These are so bad, they're good.

The Apprentice is back for 2018, with series 14 starting next Wednesday, 3 October, on BBC One and we imagine there'll be plenty of people tuning in to see how the latest batch get on. The 16 new contestants who are fighting it out to get Lord Sugar’s investments were announced on Tuesday as they vie to impress the businessman with their hustle, cunning and wordplay. But not only will they have to impress Sugar, they'll also need to dazzle Karren Brady and Claude Littner, the trusted lieutenants of the businessman. So who exactly will be taking part in this season? Let's not waste any more time and starve you of their... memorable quotes. Camila Ainsworth - Owner, Nut Milk Brand https://twitter.com/bbcpress/status/1044514344661385217 Daniel Elahi - Owner, Lifestyle Brand

"The beauty and the brains"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/UxWl46VR5F

— BBC Press Office (@bbcpress) September 25, 2018

David Alden - Tax Advisor

?... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/uEzPz8hUSi

— BBC Press Office (@bbcpress) September 25, 2018

Frank Brooks - Senior Marketing Manager

"Two steps ahead"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/sbkxv0DpDq

— BBC Press Office (@bbcpress) September 25, 2018

Jackie Fast - Sponsorship Consultant

"No fear"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/Z5g7jHMooy

— BBC Press Office (@bbcpress) September 25, 2018

Jasmine Kundra - Learning and Development Manager

"Prepare for war"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/i6kmBC2EpT

— BBC Press Office (@bbcpress) September 25, 2018

Kayode Damali - Professional Speaker

"I'm Kayode Damali"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/fOkk6Stcaf

— BBC Press Office (@bbcpress) September 25, 2018

Khadija Kalifa - Owner, Eco Cleaning Company

"No time for timewasters"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/oWJj9BNfmm

— BBC Press Office (@bbcpress) September 25, 2018

Kurran Pooni - Law Graduate

Business ❎ Success ✅#TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/MnSH0NQwdu

— BBC Press Office (@bbcpress) September 25, 2018

Rick Monk - Quality Controller

"Like it or lump it"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/KLU7sqqshD

— BBC Press Office (@bbcpress) September 25, 2018

Sabrina Stocker - Owner, Tennis Events Company

?? "Classy and wacky"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/z7ehFmlaQN

— BBC Press Office (@bbcpress) September 25, 2018

Sarah Byrne - Owner, Children's Acting Company

"Personality and passion"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/uKQBJT1vSv

— BBC Press Office (@bbcpress) September 25, 2018

Sarah Ann Magson - Solicitor 

"Laying down the law"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/7aDkho6t1v

— BBC Press Office (@bbcpress) September 25, 2018

Sian Gabbidon - Owner, Swimwear Brand

? "Merciless"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/ZXgv3tAob2

— BBC Press Office (@bbcpress) September 25, 2018

Tom Bunday - Owner, Tree Surgery Firm

"I'm going to make it"... #TheApprentice https://t.co/zFSrn7PaZ1 pic.twitter.com/W6RfTdcmXo

— BBC Press Office (@bbcpress) September 25, 2018