New Netflix documentary explores the 'rise and fall' of a vape company 2 months ago

New Netflix documentary explores the 'rise and fall' of a vape company

Netflix's new documentary series is all about 'big vape'.

Netflix has released a first trailer for its new documentary series Big Vape: The Rise and Fall of Juul.


Arriving on the streaming service next month, the show is based on a book by Time health correspondent Jamie Ducharme and focuses around Juul, the American e-cigarette company.

The synopsis for the documentary on Netflix's Tudum website reads:

"At one time in recent history, Juul was one of the fastest-growing companies in the world. First released in 2015 by parent company Pax Labs, the nicotine e-cigarette was already valued at $38 billion by 2018. It was one of the most spectacular corporate success stories in the making — until it wasn’t.

"Big Vape: The Rise and Fall of Juul tells the story of the vaping device that became a household name, exploring how one company’s innovation went from achieving peak financial highs to running into devastating lows.

"This four-part doc series is a cautionary tale about a Silicon Valley darling that sparked tremendous societal impact."


The series is directed and executive produced by R.J. Cutler, best known for helming the acclaimed Billie Eilish documentary film The World's a Little Blurry.

Big Vape: The Rise and Fall of Juul will premiere on Netflix on 11 October.

You can check out the trailer for the series right here:


Earlier in the week, meanwhile, JOE wrote about the trailers for the drama movie All of Us Strangers, as well as for the Netflix series Beckham and Squid Game: The Challenge.

To check out some of the other big trailers released over the past seven days in the world of film and TV, see below.

Butcher's Crossing

Nicolas Cage stars as a buffalo hunter in this already well-reviewed Western which does not have an Irish release date but will be out in the States on 20 October.


The Caine Mutiny Court-Martial

Jake Lacy, Jason Clarke and Kiefer Sutherland star in this legal drama that is based on a story from Herman Wouk that was previously made into a movie with Humphrey Bogart.

The last film from the late and great director William Friedkin (The Exorcist, The French Connection), The Caine Mutiny Court-Martial also does not have an Irish release date but will be out in the US on 6 October.


Dance First

This biopic sees Fionn O'Shea and Gabriel Byrne play writer Samuel Beckett at different ages, while Aidan Gillen plays James Joyce.

Dance First will be released in cinemas from 3 November before coming to Sky Cinema in December.

Dream Scenario

Nicolas Cage stars again, this time as an ordinary professor who becomes an overnight celebrity after appearing in everyone's dream.

That's right, Cage is the man in your dreams in this surrealist comedy without an Irish release date yet. It will be out in the States on 10 November.

The Hunger Games: The Ballad of Songbirds & Snakes

This prequel to the YA franchise The Hunger Games starring Rachel Zegler (West Side Story) arrives in cinemas on 17 November.

Old Dads

Three best friends become fathers later in life and find themselves out-of-step with the modern world in this Netflix comedy starring and directed by Bill Burr.

Old Dads lands on Netflix on 20 October.


This sixth entry in the cult favourite found-footage horror anthology franchise will land on Shudder on 6 October, just in time for Halloween.


Moving onto TV, this spin-off of the hit Spanish Netflix show Money Heist will focus on the character of Berlin (Pedro Alonso) and will arrive on Netflix on 29 December.

Fargo Season 5

Juno Temple (Ted Lasso) is one of the leads of the new season of crime anthology series Fargo which should be released in Ireland sometime after its US premiere on 21 November.


A change in pace for Modern Family's Sofia Vergara, she plays Colombian drug lord Griselda Blanco in this series from creators Carlo Bernard and Doug Miro (Narcos).

Griselda will arrive on Netflix on 25 January.

Percy Jackson and The Olympians

This show based on the Percy Jackson fantasy novel series comes to Disney+ on 20 December.

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