After everyone complained that Prometheus got a little too complicated, 20th Century Fox is going back to basics for Alien: Covenant.
While we’ve already had the fairly impressive trailer here, and then there was the early footage shown at SXSW which successfully managed to terrify the entire audience, the marketing team have been bringing their A-game when it came to the posters.
The first one was released in November of last year, and the simplicity of the iconic Alien matched with that one word tagline was spectacular. It doesn’t even say the name of the movie, but we know exactly what’s coming.
Then in February we got the next poster, and again, no title. Just a fear-inducing image and a single word of direction. Although anyone who has ever seen any of the Alien movies will know that running and/or hiding doesn’t do anyone much good.
And now this week 20th Century Fox have released another poster, and this one is practically a work of art.
The path to paradise begins in hell. #AlienCovenant pic.twitter.com/QuMfpGFQjU
— Alien: Covenant (@AlienAnthology) March 23, 2017
The Renaissance-esque nightmare fuel has fans clamouring over each other trying to fully decipher the Dante’s Inferno homage. That tagline – “The path to paradise begins in hell.” – will probably make a lot more sense once we’ve seen the film. Plus is that the Engineer from Prometheus in the middle of the image, or just a bald man? And is that the head-shield of the Alien Queen in the top left, which we haven’t seen in a movie since 2004’s Alien V Predator?
Either way, the poster game for Alien: Covenant is on point, we want all of these on our walls, and May 12 can’t come fast enough.
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