"Tasty and that's it" - McDonald's restaurants reopen under new name in Russia 1 month ago

"Tasty and that's it" - McDonald's restaurants reopen under new name in Russia

Some classic McDonald's food items will not be on offer, however.

A number of McDonald's restaurants have reopened in Russia with a new name and new Russian ownership.

Advertisement

Russia’s RIA Novosti news agency reports that the fast food outlets will go by the name "Vkusno i Tochka", which translates to "Tasty and that's it".

The first 15 restaurants of the former McDonald's chain reopened in and around Moscow on Sunday (12 June).

Meanwhile, it is said another 50 outlets will open their doors in Russia on Monday, with all 850 planned to be operating by summer's end.

RIA Novosti states that, on top of some product packaging needing to be changed, some McDonald's classics will not be on the new menu.

Advertisement

These include Big Mac burgers and McFlurry ice creams.

"This is because these names, these brands, their appearance and production technology have a very direct association with the McDonald's brand," Chief Executive of Vkusno i Tochka Oleg Paroev told the news agency.

"But I want to promise that in the very near future we will have worthy replacements for these products, which, I am sure, our consumers will appreciate and love."

The change in name and ownership of the restaurants follows McDonald's announcing in May it would permanently leave Russia due to the country's invasion of Ukraine.

Advertisement