Ah here…
They say that all publicity is good publicity but we doubt whether American insurance provider esurance will be happy with the exposure they’re getting after an incredibly embarrassing mistake was spotted on a giant billboard bearing their name in downtown Chicago.
And exposure is a particularly apt word under the circumstances. See if you can spot what’s amiss here.
Hey @esurance, I think you meant “click” and not “dick”. Stern words about kerning for your ad agency: pic.twitter.com/m6ix2ifmKZ
— Sharlene King (@typodactyl) September 3, 2014
Many sceptics understandably (I mean, how could anyone have given that the OK?) suggested that the image might have been photo-shopped, but while the offending billboards have been removed, it seems as if they did appear like that in the first place.
Told ya I didn’t fake it! @typeis4lovers @superfungo pic.twitter.com/k1TD9xykZK
— Sharlene King (@typodactyl) September 3, 2014
So, somebody’s getting fired…
Hat-tip: Deadspin
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