Mirrorless cameras are apparently the biggest step up in snapshots since the coming of the digital age and now Nikon’s hopped on the bandwagon.
This week announced a revolutionary new digital imaging system built from the ground, the Nikon 1 system, which will comprise of the J1 and V1 mirrorless models.
Put simply, a traditional lens camera redirects light with a mirror to allow you to see what the camera sees. With mirrorless cameras, you’ll be able to see the image on an electronic viewfinder or LCD screen instead of clunky mirror boxes.
The Nikon 1 system represents this new category of camera, which the company feel “challenges conventional thinking, emphasising a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create”. Only Nikon, eh? So boastful!
For the J1, users can also shoot with confidence, knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life.
“The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology,” said Bo Kajiwara, Director of Marketing, Nikon Inc.
“Nikon’s new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability.”
Granted, we at JOE don’t know a huge amount about cameras, but this all sounds terribly exciting, no?
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