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26th Jan 2014

Video: This new ad for Volvo is pure Zlatan

Zlatan doesn't promote Volvo. Volvo promotes Zlatan.

Tony Cuddihy

How’s your Swedish?

Ours isn’t great, we’ll admit it, but who needs to know more than a few words (“Ravelli”… “Brolin”… “Björn Ulvaeus”… we’re all out) when you can just admire the beastly presence of Zlatan?

Here, the great man swims and runs and muscles his way through the Swedish woods and lakes in the name of a famous motor.

And it’s fantastic.