Okay, so the products mentioned above aren’t exactly real, but Old Spice’s latest marketing stunt is hoping to trick a few naïve “douchebags on the internet” into thinking they are…
Old Spice have become known for thinking outside the box when it comes to viral marketing and their latest stunt involves nine fake websites that claim to sell some horrendous products that are aimed to entice “douchebags on the internet”.
The nine sites have been created by the digital marketing group Stink Digital who said: “Do you like spray tans? Elaborate headset devices? Illegal workout machines? You, my friend, are a douchebag on the internet.
“Working with Wieden + Kennedy out of Portland and Old Spice, we created a series of banner ads for horrendous products that hopefully ensnared the worst of the worst to click through.”
Once you do click through to the various sites you’re met by a familiar face, in the form of the original “Old Spice Guy” Isaiah Mustafa, who gives you a little bit of manly advice via video. Each site contains a different video and they really are brilliant.
You’ll find the various sites by clicking on the corresponding links below…
Hat tip to Thomas O’Reilly for sending this into us on Twitter.
LISTEN: You Must Be Jokin’ with Aideen McQueen – Faith healers, Coolock craic and Gigging as Gaeilge
