Heineken Ireland set out to find one legendary Irish explorer to be ‘Dropped’ somewhere on the Globe armed with nothing but a toothbrush and a film crew. But first, they had to complete the Embassy Challenge.
Numerous applicants from around Ireland were invited to take part, having been met by the Heineken messenger on the way who supplied them with their challenges.
Once those challenges were met it boiled down to two final competitors who set out to find a certain location before the winner was determined by the release of a white flare and will soon set out on his travels, which will be documented in a series of YouTube videos and whose progress can be followed on the Heineken Dropped Ireland page.
Godspeed good sir.
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