WATCH: The brand new Aldi Christmas ad is here... with a cameo from Marcus Rashford
Kevin the Carrot returns to screens once again this year, despite rumours to the contrary.
Aldi has unveiled its Christmas ad for this year - a Dickensian-style take on A Christmas Carol featuring a cameo from Manchester United footballer Marcus Rashford and the return of Kevin the Carrot.
The supermarket chain's Christmas ads have generated a fair degree of excitement in recent years, with Colm Meaney taking on the role of Santa in 2020's promo.
In a bid to top that, Aldi went all out this year. Its new animated ad includes 'Fairytale of New York' and introduces audiences to the new Christmas loathing banana character Ebanana Scrooge, who has to be reminded of the joys of the festive season.
The character who rekindles his Christmas spirit is none other than the supermarket's mascot Kevin the Carrot, who also features heavily in the ad - officially putting to bed the rumours he would not be making an appearance this year.
There's also an assortment of other fruit and veg characters, the most notable of which is Marcus Radishford, a radish voiced by England striker Marcus Rashford.
The ad also spotlights Aldi's charity partner Barnardos, who the chain teamed up with in October 2020.
This was with a goal of raising €1 million for vulnerable young children across Ireland over a two-year partnership.
Aldi says the partnership is supporting families in need by raising vital funds for Barnardos' Early Years and Family Support Services, including providing children with healthy breakfasts, hot meals and nutritious snacks as well as vitally needed emotional support services.
“We hope the campaign will remind everyone of the true meaning of Christmas and how important it is to be kind over the festive period," Marketing Director at Aldi Ireland Rita Kirwan said.
"We are committed to achieving our proposed target of €1 million for our charity partner Barnardos and would encourage everyone to support by texting ‘KIDS’ to 50300 to donate €4 to help support a vulnerable child this Christmas.”
People can also donate on the charity's website here.
The Christmas ad is available to watch below and will be aired during various high-profile TV programmes over the next few days.
Clip via AldiIreland