Irish public shocked at fridge staple being security tagged in supermarkets

The item has long been a staple in Irish households.

That's right, Kerrygold butter has been seen in supermarkets with security tags and stickers - likely due to the item being a prime target for stealing.

The price of the 454g block of dairy goodness has continued to rise over the past five years, now coming in just under a fiver at €4.99 per block.

This is compared to the retail typical price of between €3.50 and €4.00 in 2020.

The public are stunned at the butter being secured with tags and stickers, with one asking: "Is this the new norm?"

"Good Lord. Next there’ll be one of those dye-spraying yokes attached," replied one user.

Is this the new norm?
by u/Existing_Tomorrow437 in ireland

Another wrote: "Can't bait the taste of kerrygold (not that I could afford that fancy butter.. that stuff is loaded with nutrients. I have to settle for Lidl brand."

One Reddit user dubbed 'butter theft' a 'dire economic indicator'.

Protected like bars of gold.