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03rd Sep 2021

Krispy Kreme to open second Irish store, mass chaos presumably to follow

Stephen Porzio

Try to remain calm.

When Krispy Kreme opened up its first store in Ireland in Blanchardstown in 2018, it’s fair to say we may have gone a little crazy.

Within one week, large queues became such a regular occurrence that the store’s opening hours had to be quickly and temporarily changed because of disruption to locals.

The location proved so successful, in fact, that it was named in 2019 as the doughnut chain’s best-performing store in the world.

As such, it’s no surprise that Krispy Kreme is expanding its operations in Dublin and will now open up a new store at Swords Pavilions Shopping Centre.

“We have seen incredible love for the brand in Ireland since opening our Blanchardstown Store in 2018 and more recently with our introduction to participating Tesco and Circle K Stores,” Krispy Kreme Country Manager for Ireland Declan Foley said in a statement on Friday.

“Our new Krispy Kreme store in Swords Pavilions will bring even more smiles to our customers and demonstrates our commitment to bringing the joy of Krispy Kreme to the Irish market for the long-term.”

Located in the shopping centre’s former KFC unit beside Elverys Sports and Penneys, fans will be able to get their hands on the brand’s fresh doughnuts this autumn/winter.

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