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14th Oct 2015

TWEET: We’ve reached peak hipster with this monstrosity of a headline

What the bejesus?

Paul Moore

What the bejesus?

One of the most important skills in journalism is the ability to craft a decent headline because it’s the first thing that should grab the attention of any potential reader.

For example, “Man trapped in fridge and is forced to eat his own head’ is worthy of a Pulitzer Prize because it’s quite possibly the greatest 12 words that will ever be written. See, i’d be incredibly happy to write that headline but I can’t say the same for this effort that appeared recently in a very prominent English newspaper.

To be honest, I haven’t got a bloody clue what this means and even thinking about it has made my head hurt.

 

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