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Published 16:11 6 Apr 2015 BST
Updated 18:14 6 Apr 2015 BST

If you share a bed with a girlfriend, boyfriend, husband, wife or someone you met recently on Tinder, you'll appreciate the brilliance of this device.
There's no sound, it just beams a light on to your face to wake you, which makes you rise from your slumber more naturally.
This video explains the Wakē in full, it's so clever.
https://www.youtube.com/watch?v=LzblAydTzz0
YouTube credit: Lucera Labs.Explore more on these topics:

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