Netflix announces launch date for new ad-supported subscription plan
The lower price plan is titled "Basic with Adverts".
Netflix has revealed it will be launching its lower-priced ad-supported subscription plan next month.
On Thursday (13 October), the streaming service's Chief Operating Officer and Chief Product Officer Greg Peters revealed that the tier, which has been in the works for months, will be titled "Basic with Adverts" and will be available in the UK from 4pm on 3 November.
Set to cost £4.99 (€5.77) for UK subscribers monthly, the plan will also be launched in the following countries: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain and the US.
The tier will not be made available in Ireland upon its launch next month, though it is expected to be rolled out in other countries over time.
In a statement, Peters said that current subscribers will not be impacted by the Basic with Adverts plan and that the additional option will complement the streaming service's advert-free Basic, Standard and Premium plans.
— Netflix UK & Ireland (@NetflixUK) October 13, 2022
"Basic with Adverts offers all the features people expect from Netflix’s Basic plan, with a few differences," he stated.
"What stays the same: A wide variety of great TV series and films; personalised viewing experience; available on a wide range of TV and mobile devices; change or cancel your plan at any time.
"What’s different: Video quality up to 720p/HD (now for both our Basic with Adverts and Basic plans); average of 4 to 5 minutes of adverts per hour; a limited number of films and TV series won't be available due to licensing restrictions, which we’re working on; no ability to download titles.
"In short, Basic with Adverts is everything people love about Netflix, at a lower price, with a few adverts in-between."
Philips said that adverts at launch will be 15 or 30 seconds in length and will play before and during series and films.
"We’re confident that with Netflix starting at £4.99 a month, we now have a price and plan for every fan," he added.
"While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community and couldn’t be more excited about what’s ahead.
"As we learn from and improve the experience, we expect to launch in more countries over time."