Roy Keane and Patrick Vieira will be on the same team at the World Cup as they form part of ITV’s top class panel for Brazil.
The pair have previously worked together for the TV station as pundits and on the brilliant documentary ‘Best of Enemies’ which aired late last year. We’re looking forward to seeing their chemistry over the month and hoping for a bit niggle between the two.
Republic of Ireland manager Martin O’Neill is also on the panel along with Lee Dixon, Sunderland manager Gus Poyet, Scotland manager Gordon Strachan, Ian Wright, Glenn Hoddle and Andros Townsend who is missing the tournament because of injury.
What are the chances of seeing something like this again…
Meanwhile, reports in the UK are saying that ITV are going to make a truck load of money during England’s World Cup games as they could charge up to £300,000 for a 30-second advert.
ITV and BBC share the rights to all the matches throughout the tournament but the big earner is the games involving Roy Hodgson’s men. ITV will show the games against Costa Rica and Uruguay and the Beeb will broadcast their opening group game against Italy.
According to a story in the Guardian today, ITV will earn more from an England game than the final of the X-Factor. while 30-second ad slots during all of the other World Cup games will cost between £40,000 and £100,000.
Cha-ching.
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