Facebook is a great place for making new fans and loyal customers, so here’s a look at five dos and don’ts that are sure to help your start-up’s Facebook page.
1. 80 per cent content, 20 per cent adverts
To ensure that your Facebook fans are kept entertained make sure your posts are 80 per cent social posts and only 20 per cent advertising. The more you try to push a product on a fan the more likely they are to get bored and ‘unlike’ your page. Try to think of it like TV advertising; no one is going to watch a programme that’s 80 per cent advertising, so why would they follow a Facebook account that does the same?
2. Make sure to respond to fans within 24-hours
A good brand image is key to keeping Facebook fans, and one of the easiest ways to improve your brand image is to reply and engage with your fans on Facebook, ASAP. Even if they’re only asking you when does your weekend sale start (at the weekend, obviously), you’re better off answering their question instead of leaving them hanging. This will also show your followers that there’s a real person on the other end and not just an automated response.
3. Quality, not quantity
Don’t post too often. Instead of posting 10 Facebook messages per day try to post half as many messages with content that’s twice as entertaining. Use your Facebook Insights to find out who is liking your page and what their interests are. This way, you’ll be able to tailor your content so that it relates to your audience, instead of just posting for the sake of it.
4. Don’t write fake comments praising your company
People will be quick to point out fake comments created by a company praising their own page or product and the fallout from being caught isn’t worth the hassle. Don’t feel put down by nasty comments either. This is the internet after all, where keyboard warriors roam around looking for excuses to be mean, so chin up and carry on.
5. K.I.S.S. – Keep It Short & Simple
Just like the all-weather paint, our final point ‘does what it says on the tin’…
