If you liked Tiger King, then you need to check out LuLaRich
It comes from the makers of the documentary on the Fyre Festival.
The official synopsis for this documentary series doesn't sound terrible sexy, but please do stick with us...
"A true-con docu-series about LuLaRoe, the women’s internet apparel company that went from fast-growing retail phenomenon to alleged viral multi-level marketing scam."
That is the synopsis that Amazon Prime Video provides for LuLaRich, but do not let this one pass you by.
Telling the story of a rags-to-riches for a married couple who set up a fast-fashion company, who state that they wanted LuLaRoe to empower stay-at-home moms who maybe wanted to make a little extra money. The sell of making full time cash while working part time hours was massively alluring to what began as a small number of supporters, before LuLaRoe found themselves setting up tens of thousands of businesses for women all across America.
The four-part docu-series talks to the founders of the company, as well as their closest family, friends and business partners, as well as former LuLaRoe saleswomen and the uniquely bizarre, sometimes hilarious, sometimes heartbreaking situations they all found themselves in.
The directors are behind 2019's hit documentary Fyre Fraud, and once you get introduced to some of the characters in LuLaRich, you would definitely pick up on the comparisons to Tiger King.
Here are some of the reviews for the show since it debuted this week:
IndieWire - "LulaRich is still one of the juiciest docs of 2021. Snappy, intense, and thrilling, [the directors] craft a story you’d be willing to buy into, multiple times."
PrimeTimer - "Inside LuLaRich, directors Jenner Furst and Julia Willoughby Nason have embedded some equally compelling stories about why people get swept up by MLM fever and wind up bankrupting not only themselves but friends and family that they enthusiastically pull into the scheme with them."
The Hollywood Reporter - "[It] treats its vulnerable subjects with some empathy and effectively layers some of the wild (but really not so wild) twists that the story takes."
Variety - "A documentary that comes into focus as a clear-eyed accounting of an economy that seems to have an unsentimental tendency to encourage endless hustle, the perfect setting for a powerful narrative."
All four episodes of LuLaRich are available to watch right now on Prime Video.
Clip via Amazon Prime Video